Many wonder when, where, or whether an identifying “logo” should appear on visual content. Some contend that after a few slides, the logo is no longer noticed, prompting others to argue “then why is it there?” Continue reading
All posts by Tom Mucciolo
Observing Body Language
The actions of the body can add or detract from the speaker’s words, depending on the level of consistency in the movements. A recent Charlie Rose interview of Bill Gates offers an opportunity to see how the hands are used to emphasize key points, and where the challenges exist when the actions are inconsistent.
Click on the image to navigate to the video clip.
Multimedia or Multi-MANIA?
There is a fine line between the use and the abuse of technology elements. In a featured article published in the PresentationXpert newsletter, Tom Mucciolo shares some techniques for incorporating animation, video, sound, and slide transitions into presentations.
Read the whole story: Keep multimedia from morphing into multi-mania
Let Conflict Enhance the Message
If you want your message to have the most impact on the greatest number of people then you must match your message to what is most basic to your audience. One way to achieve this is through the use of CONFLICT, because people have some type of “conflict” in everyday life. Continue reading
The Three Little Smiles
Once upon a time… a speaker claimed it was difficult to get an audience excited about information simply because the content was so boring. Content is never boring — people are boring. A boring presenter delivers boring details. While there are a number of ways to bring content to life, the most obvious method is to smile. You can choose from any of the three kinds of smiles: outside, inside, and in-depth. Continue reading
Looking your best on camera
Tom Mucciolo is interviewed by Mark Ragan, CEO of Ragan Communications on Ragan TV. This is part of a series (see the “Interviews” category). This clip features a discussion of how to be more effective on camera. Continue reading
Make Better Connections in Online Delivery
Using our research-based assessment tools, which measure the effectiveness of presenters, there appears to be a significant drop in quality when even highly rated “live” speakers deliver online content, specifically webinars, where the venue is limited to voice-over driven content. Continue reading
Forced Choice
Part of the challenge of interaction is guiding your audience into asking the right question at the right time. While you may be able to anticipate possible questions, based on prior experience with the topic, you really can’t predict which people will ask what, when. But, you can increase your chances if you use a strategy of forced choice. Continue reading
Depth-Charge Your Talk
The DEPTH of your space is the most critical element to consider when positioning yourself in front of an audience. The only dimension that adds value is depth. Height and width are accepted instantly, but depth perception requires concentration and therefore creates an enduring effect. Continue reading
Red/Green Deficiency
Certain color combinations may pose a problem for some people, particularly men. Some studies show that nearly 15% of men have a red/green deficiency. Other research suggests that close to 22% of men have some form of this deficiency. Continue reading