Branding is an important aspect of visual design because it helps create a consistent and recognizable image for a company, product, or service. Branding can include elements such as logos, color schemes, typography, imagery, and messaging.
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Category Archives: Media
Design of the visual support
Visual Hierarchy
Creating visual hierarchy in presentations helps to guide the audience’s attention and make the information more easily understood. Think of visual hierarchy as the arrangement of elements on a slide, such as text, images, and graphics, in order of importance. Continue reading
No Thank You!
One of the most common ways to end a presentation is with a visual that says “Thank You” or “Thank You for your Attention” — something along those lines. But, the slide itself should not be used to replace or echo what should only be spoken.
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Cultural Color Associations
It is interesting how a society makes psychological associations with colors based on appearances or cultural habits. Some of these associations shared in the United States include “red” being associated with danger and “green” being associated with money. While green is the color of U.S. currency, does “green” actually mean money? Continue reading
A Matter of Contrast
The paper-white display of your PC is not a distraction because you can look away whenever you want, or switch to a different program to alter your view of content. But when you watch a presentation, you are being asked to keep your attention fixed for a longer period, with no ability to change the display to the next image. To maintain attention, proper visual contrast is necessary in the design. Continue reading
To LOGO or Not to LOGO
Many wonder when, where, or whether an identifying “logo” should appear on visual content. Some contend that after a few slides, the logo is no longer noticed, prompting others to argue “then why is it there?” Continue reading
Multimedia or Multi-MANIA?
There is a fine line between the use and the abuse of technology elements. In a featured article published in the PresentationXpert newsletter, Tom Mucciolo shares some techniques for incorporating animation, video, sound, and slide transitions into presentations.
Read the whole story: Keep multimedia from morphing into multi-mania
Red/Green Deficiency
Certain color combinations may pose a problem for some people, particularly men. Some studies show that nearly 15% of men have a red/green deficiency. Other research suggests that close to 22% of men have some form of this deficiency. Continue reading
Watch Those Typos
Having a typographical error, or typo, on a slide is not only embarrassing but distracting as well. Although some audiences may tolerate minor speaking blunders, very few, if any, will forgive spelling errors. Yes, we all make mistakes, but first impressions of printed errors leave many viewers unhappy. Continue reading
Earth-to-Sky Theory
When you have related elements in the foreground of a chart, arrange them in a darker-to-lighter pattern from the bottom of the chart, upward. This “Earth-to-Sky” pattern is the way we view color naturally; that is, from the earth to the sky. Continue reading