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Cultural Color Associations

It is interesting how a society makes psychological associations with colors based on appearances or cultural habits. Some of these associations shared in the United States include “red” being associated with danger and “green” being associated with money. While green is the color of U.S. currency, does “green” actually mean money? Read more… →

A Matter of Contrast

The paper-white display of your PC is not a distraction because you can look away whenever you want, or switch to a different program to alter your view of content. But when you watch a presentation, you are being asked to keep your attention fixed for a longer period, with no ability to change the display to the next image. To maintain attention, proper visual contrast is necessary in the design. Read more… →

Making Messages Matter

A more effective message is one that allows a presenter to “own” the content wholeheartedly, so that the delivery appears more natural. In a featured article published in the December 2010 PresentationXpert newsletter, Tom Mucciolo shares some ideas on ways to enhance content using stories, analogies, descriptive words and more.

Read the whole story:   7 Tips for More Compelling Presentation Messages

Using Virtual Space

Virtual space lets you connect the audience to invisible objects. In essence, you use virtual space to show the audience how you visualize the concepts you’re explaining. Although you see the concepts in your mind, the audience has no idea how to distinguish among them. Virtual space helps. Read more… →

Let Conflict Enhance the Message

If you want your message to have the most impact on the greatest number of people then you must match your message to what is most basic to your audience. One way to achieve this is through the use of CONFLICT, because people have some type of “conflict” in everyday life. Read more… →

The Three Little Smiles

Once upon a time… a speaker claimed it was difficult to get an audience excited about information simply because the content was so boring. Content is never boring — people are boring. A boring presenter delivers boring details. While there are a number of ways to bring content to life, the most obvious method is to smile. You can choose from any of the three kinds of smiles: outside, inside, and in-depth. Read more… →

Make Better Connections in Online Delivery

Using our research-based assessment tools, which measure the effectiveness of presenters, there appears to be a significant drop in quality when even highly rated “live” speakers deliver online content, specifically webinars, where the venue is limited to voice-over driven content. Read more… →

Depth-Charge Your Talk

The DEPTH of your space is the most critical element to consider when positioning yourself in front of an audience. The only dimension that adds value is depth. Height and width are accepted instantly, but depth perception requires concentration and therefore creates an enduring effect. Read more… →

Red/Green Deficiency

Certain color combinations may pose a problem for some people, particularly men. Some studies show that nearly 15% of men have a red/green deficiency. Other research suggests that close to 22% of men have some form of this deficiency. Read more… →

Watch Those Typos

Having a typographical error, or typo, on a slide is not only embarrassing but distracting as well. Although some audiences may tolerate minor speaking blunders, very few, if any, will forgive spelling errors. Yes, we all make mistakes, but first impressions of printed errors leave many viewers unhappy. Read more… →

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