Creating visual hierarchy in presentations helps to guide the audience’s attention and make the information more easily understood. Think of visual hierarchy as the arrangement of elements on a slide, such as text, images, and graphics, in order of importance. Continue reading
Tag Archives: design
No Thank You!
One of the most common ways to end a presentation is with a visual that says “Thank You” or “Thank You for your Attention” — something along those lines. But, the slide itself should not be used to replace or echo what should only be spoken.
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Creative Collaboration
How do slide “designers” work with presenters to optimize the delivery of content? In a featured article published in October 2012 on Geetesh Bajaj’s INDEZINE blog, Tom Mucciolo shares his experiences of the creative collaboration techniques used by content creators to intergrate visual support across a diverse group of speakers.
Read the whole story: Slides and Speakers
Cultural Color Associations
It is interesting how a society makes psychological associations with colors based on appearances or cultural habits. Some of these associations shared in the United States include “red” being associated with danger and “green” being associated with money. While green is the color of U.S. currency, does “green” actually mean money? Continue reading
A Matter of Contrast
The paper-white display of your PC is not a distraction because you can look away whenever you want, or switch to a different program to alter your view of content. But when you watch a presentation, you are being asked to keep your attention fixed for a longer period, with no ability to change the display to the next image. To maintain attention, proper visual contrast is necessary in the design. Continue reading
When a TV Ad Goes Wrong
A television commercial touting the business skills of a rising young executive only serves to make her look less than professional.
First aired during the 2010 Super Bowl, National Car Rental sends the wrong corporate message to would-be presenters in a corporate world. Continue reading
To LOGO or Not to LOGO
Many wonder when, where, or whether an identifying “logo” should appear on visual content. Some contend that after a few slides, the logo is no longer noticed, prompting others to argue “then why is it there?” Continue reading
Multimedia or Multi-MANIA?
There is a fine line between the use and the abuse of technology elements. In a featured article published in the PresentationXpert newsletter, Tom Mucciolo shares some techniques for incorporating animation, video, sound, and slide transitions into presentations.
Read the whole story: Keep multimedia from morphing into multi-mania
Red/Green Deficiency
Certain color combinations may pose a problem for some people, particularly men. Some studies show that nearly 15% of men have a red/green deficiency. Other research suggests that close to 22% of men have some form of this deficiency. Continue reading
Watch Those Typos
Having a typographical error, or typo, on a slide is not only embarrassing but distracting as well. Although some audiences may tolerate minor speaking blunders, very few, if any, will forgive spelling errors. Yes, we all make mistakes, but first impressions of printed errors leave many viewers unhappy. Continue reading