Once upon a time… a speaker claimed it was difficult to get an audience excited about information simply because the content was so boring. Content is never boring — people are boring. A boring presenter delivers boring details. While there are a number of ways to bring content to life, the most obvious method is to smile. You can choose from any of the three kinds of smiles: outside, inside, and in-depth. Continue reading
Tom Mucciolo is interviewed by Mark Ragan, CEO of Ragan Communications on Ragan TV. This is part of a series (see the “Interviews” category). This clip features a discussion of how to be more effective on camera. Continue reading
Using our research-based assessment tools, which measure the effectiveness of presenters, there appears to be a significant drop in quality when even highly rated “live” speakers deliver online content, specifically webinars, where the venue is limited to voice-over driven content. Continue reading
Part of the challenge of interaction is guiding your audience into asking the right question at the right time. While you may be able to anticipate possible questions, based on prior experience with the topic, you really can’t predict which people will ask what, when. But, you can increase your chances if you use a strategy of forced choice. Continue reading
The DEPTH of your space is the most critical element to consider when positioning yourself in front of an audience. The only dimension that adds value is depth. Height and width are accepted instantly, but depth perception requires concentration and therefore creates an enduring effect. Continue reading