{"id":1294,"date":"2009-04-03T18:34:26","date_gmt":"2009-04-04T00:34:26","guid":{"rendered":"http:\/\/medianet-ny.com\/wordpress\/?p=1294"},"modified":"2009-04-03T18:46:06","modified_gmt":"2009-04-04T00:46:06","slug":"adjectives-are-awesome","status":"publish","type":"post","link":"http:\/\/medianet-ny.com\/wordpress\/adjectives-are-awesome\/","title":{"rendered":"Adjectives are Awesome!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"TIP\" src=\"http:\/\/www.medianet-ny.com\/wordpress\/wp-content\/themes\/atahualpa.3.2\/atahualpa\/images\/TIP-NA.jpg\" alt=\"\" width=\"116\" height=\"93\" \/><br \/>\nWe discussed using nouns, verbs and adjectives that relate to the overall theme, but the <strong>emotions<\/strong> of the audience are easily tapped from the use of good, powerful, one-of-a-kind adjectives!<!--more--><\/p>\n<p>If you say the phrase, \u201cWe provide a solution\u201d &#8212; you are simply making a statement of <em>fact<\/em>. However, by adding an adjective, you can change the intensity of the solution. \u201cWe provide a <strong>better <\/strong>solution\u201d causes the audience to \u201cfeel\u201d differently about your solution in relation to other possible solutions. If, instead of\u00a0\u201cbetter\u201d in the above phrase, you use the adjective\u00a0\u201c<strong>unique<\/strong>\u201d,\u00a0the intensity rises to single-out your solution from the entire pack.<\/p>\n<p>Adjectives can help clarify the <em>motivator<\/em> used in the script. A motivator (fear, pride, need, etc.) is the underlying element that drives your audience to action. If the motivator is fear, for example, then adjectives describing <em>urgency<\/em>, <em>warning,<\/em> and\u00a0<em>protection<\/em> can help to intensify that motivator. The phrase, \u201cwe should reduce costs to remain competitive\u201d might become more intense with \u201cwe must immediately cease this senseless spending to preserve our hard-earned competitive advantage.\u201d<\/p>\n<p>During the course of your presentation, to intensify the impact of your message, consider the intrinsic power of well-placed, emotionally-charged adjectives!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We discussed using nouns, verbs and adjectives that relate to the overall theme, but the emotions of the audience are easily tapped from the use of good, powerful, one-of-a-kind adjectives!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[17,16,24],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paPH93-kS","_links":{"self":[{"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/posts\/1294"}],"collection":[{"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1294"}],"version-history":[{"count":10,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/posts\/1294\/revisions"}],"predecessor-version":[{"id":1303,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/posts\/1294\/revisions\/1303"}],"wp:attachment":[{"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1294"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/medianet-ny.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}